There's a cool article with slideshow in the NYTimes about early 20th Century design that articulates well what is an aesthetic focal point right now for American Vintage.
a simpler, more rustic and American-inflected style that is more general store than taxidermy-appointed lodge, and that emphasizes objects that are well-made, durable and useful: wire storage baskets, machine-age metal tools, leather couches, canvas bags, colorful woolen blankets and interiors made of barn wood.
