This article about the 'neuromarketing' logic for redesigning the Campbell Soup tin left me confused. Especially when it says that Campbell's three biggest sellers—chicken noodle, tomato and cream of mushroom, the soup can labels immortalized by Andy Warhol—will remain the same, but the other labels will be redesigned. Isn't that the holy grail of good design- so good, so deeply embedded in the public psyche that it should be left alone? The old design works for the best sellers- as its done for half a century, but its necessary to retool the others because..?
