Besides the Opening Ceremony/ Pendleton collaboration there's also the Hurley/Pendleton collaboration. Love the more modern sixties, youth/surf culture angle but - a wool shirt for this demographic? Not exactly the easy comfy care material they are more used to. Its also avaialable on the Pendleton online store- which I wouldn't think would normally attract a younger or more fashion forward customer. This is interesting. Branding, culture, availability and marketing in the internet age. Can't say what it means without knowing how well its selling for each party - but its interesting to see not just a vintage brand but a vintage product (wool/vintage fit) marketed, and sold across seemingly very different demographics- and all in the same season so its not a trickle up or down.
